Welcome to Cardiff-by-the-Sea

Cardiff 101 Main Street is a non-profit organization that advocates for Cardiff residents and businesses. We work towards preserving, improving, and promoting the Cardiff-by-the-Sea community. Learn More

Cardiff Farmers Market, Best of North County Winner!

Thank you for recognizing our team, vendors, partners, and shoppers that make our market so special week after week!

SD Reader best of North County

Upcoming Events

C101 Calendar
Small Business Saturday in Cardiff 11/28/26
Nov 28
Small Business Saturday in Cardiff 11/28/26

Kick off the holiday season by Shopping Local in Cardiff with special savings at over 20 local businesses AND our annual poster giveaway with purchase.

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Cardiff 101 Holiday Passport to Savings
Nov 28
Cardiff 101 Holiday Passport to Savings

Pick up your 2024 Cardiff 101 Holiday Passport to Savings, featuring exclusive discounts from over 20 local businesses, at participating locations starting on Saturday, November 30th. Quantities are limited, so don’t wait!

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Cardiff Kringle Mingle 12/6/2026
Dec 6
Cardiff Kringle Mingle 12/6/2026

Cardiff-by-the-Sea welcomes you to a free festive holiday celebration for the entire community on the first Sunday in December. Come get photos with Santa and listen to lively musical performances throughout the afternoon. Enjoy a cup of coffee or hot chocolate and scrumptious holiday treats from Cardiff 101, our business members, and sponsors.

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Join Cardiff 101 Main Street

Members of Cardiff 101 Main Street not only help make Cardiff-by-the-Sea a better place to live, work, shop, and have fun, you also contribute to the vibrant and thriving atmosphere that makes our town truly special.
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Follow Cardiff 101 Main Street on Instagram

We're obsessed with these retro handmade kitchen items by @madii_davis at @fireandmudstudios Perfect for gifting a loved one, or yourself!! 🌼☕️⁠ ⁠ Find them at the Farmers Market this weekend!⁠ ⁠ 📍MiraCosta College San Elijo Campus Parking Lot -⁠
The Countdown begins - in less than 2 MONTHS is The @pupologie Cardiff Dog Days of Summer, presented by Cardiff 101 Main Street and @cityofencinitas.⁠ ⁠ This FREE event features numerous dog-related vendors, rescue groups, pet adoption agencies, and
@capturingbondi enjoying some sunshine, beach play, repeat! 🌊✨🐕️⁠ ⁠ 📸 : @capturingbondi via @cardiff.bythesea⁠ .⁠ .⁠ .⁠ .⁠ #cardiffbythesea #cardiff101 #encinitas #northcountysd #seasidemarket #seasidemarketcardiff #northcountysandiego #sandiego
⁠ Big or small the @cameracamper brings endless smiles to your party or event! ☀️✨⁠ ⁠ Book your next, graduation, birthday, company party, school event, or wedding, with them 🎉⁠ ⁠ Every booking comes with a customized photo strip with your logo/name
We celebrated Moms at the Farmers Market yesterday! 💗 Wishing a joyous Mothers Day to all you incredible moms out here! You are the epitome of strength, selflessness, and love. May your day be as beautiful as you are!👸🏻✨💐 #mothersday #happymoth
Ocean Gold 🌊✨🌅 ⁠ ⁠ 📸 : @stevecompos ⁠ .⁠ .⁠ .⁠ .⁠ #cardiffbythesea #cardiff101 #encinitas #northcountysd #seasidemarket #seasidemarketcardiff #northcountysandiego #sandiego #visitsandiego #cardiffkook #goldenhour #sunset #sunsetvibes #oceangold #
We're celebrating the special woman in our lives at the Farmers Market this weekend! 💖⁠ We have partnered up with @maldonado_growers to gift the first 100 women at the market with a flower in honor of Mother's Day!🌻✨⁠ ⁠ Stop by the @cardiff101 info
Congratulations to @fish101restaurant for winning our Golden Fork Award!! ⭐️ ✨💫✨💫✨💫 Here’s what they have to say : "Taste of Cardiff was a test for the new concept taco created by kitchen manager of 11 years, Ruben Larios. Outside

Thank you to our Community Partners

 
California Coast Credit Union logo
SDG&E logo