Promotion Committee

The Promotions committee develops advertising, retail promotions, special events, and marketing campaigns that create a positive image that will rekindle Cardiff’s community pride while improving consumer and investor confidence in the Cardiff commercial district. The communications express the commercial district's unique characteristics, business  establishments, and activities to shoppers, investors, potential business and property owners, and visitors to stimulate activity.

Responsibilities of the PromotionS Committee

• Image development

• Retail promotions

• Special events

• Marketing strategy

Typical activities/projects

• Planning of Cardiff 101 special events

• Event promotion calendar

• Business directory

• Image-building campaign

• Holiday lighting, decorations, and promotions

• Strategic retail events

• Retail partnerships for special events

Committee

• Chair: Renee Zau

• Members: Debbi Levis, Joy Sheppard, Jim O’Hara, Julia Rabbitt

Current Projects

• Taste of Cardiff

• Cardiff Dog Days of Summer

• Kringle Mingle

Economic Development Committee

The Economic Development Committee’s goal is to build a commercial district that responds to the needs of today’s consumers by strengthening Cardiff’s existing community's economic assets and diversifying its economic base through retaining and expanding successful businesses.  It’s objectives are to provide a balanced commercial mix, sharpening the competitiveness, expand merchandising skills of business owners, attracting new businesses that the market can support, and converting unused or underused commercial space into economically productive property. 

Responsibilities  of the  Economic  Development Committee

• Data collection and market research

• Assistance and incentives for business and property development

• Business retention and recruitment

• Identifying market position

• Property development

Typical activities/projects

• Committee work plan

• Data collection (market studies, existing plans, demographic information)

• Building and business survey (in conjunction with design committee)

• Commercial district base map

• Business owner and customer surveys

• Financial incentives for business and property development

• Monitoring of Main Street's economic progress (rehabs, private investment, new jobs, new businesses)

Committee

• Chair: Tim Pirkey

• Members: Timothy Kenney, Nick Dowler

Current Projects 

• Local Business Survey

• Master Business Tracker for Downtown Cardiff

• Small Business Saturday

How to get involved

Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Economic Development Committee. 

Design Committee

The Design committee’s goal is to enhance the visual and physical appearance of the Coast 101 Cardiff corridor, its commercial district and create a safe, inviting environment for shoppers, workers, and visitors. Are you a local developer, contractor or business owner in Cardiff-by-the-Sea? Are you working on a renovation, facade improvement or new building development in Cardiff-by-the-Sea? Our Design Committee is here to help and are available to review your project and give feedback and input to help your project fit within the community character.

The objectives of the Design committee will include activities such as rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, long-term planning, and instilling good maintenance practices in the commercial district.

Responsibilities of the Design Committee

• Design education and technical assistance

• Building and sign improvements

• Design review; Public spaces; and Zoning and planning

Typical activities/projects

• Training and education on topics pertinent to the committee

• Committee work plan

• Advocate for community of Cardiff relative to Capital Improvement Projects (City of Encinitas, Sandag, NCTD, Caltrans)

• Building inventory (in conjunction with economic restructuring committee)

• Interface with City of Encinitas on public infrastructure projects affecting Cardiff 101 Mainstreet District

• On-site merchant/property owner visits to educate and encourage design improvements;

• Workshops (storefront rehab/visual merchandising/rehab tax credits)

• Improvement incentives (grants/loans/and professional design assistance)

• Public improvements (Clean-up day, planting flowers-producing small, but meaningful visual changes)

• Codes/ordinances review

Committee 

• Chair: Richard Risner, PLA, ASLA, Principal Landscape Architect

• Members: Robert Clark, Scott Maas, Jason Santos, David Lakey

Current Projects

• Harbaugh Parkway, formally known as Carpentier Parkway

• Birmingham Streetscape Project

• Verdi Pedestrian Under-Crossing

• Wayfinding signage in Downtown Cardiff

• Cardiff Branding Crosswalk Art

completed Projects

• Cardiff Parking Study

• San Elijo Corridor Conceptual Master Plan

• San Elijo Lagoon Retaining Wall

• Coastal Rail Trail

• Cardiff-by-the-Sea Branding Style Guide

• Santa Fe Drive Improvements (Build NCC)

Cardiff Arts Coalition

The Cardiff Arts Coalition (CAC) brings together a group of like-minded people to promote arts and culture in Cardiff-by-the-Sea. We work to identify and support opportunities for public art in our community by collaborating with the City's Commission for the Arts, local museums and businesses and property owners. The CAC identifies artists who are of high caliber and fit with the character of our community.  

Our goal is to make Cardiff-by-the-Sea a unique destination to visit through art and projects that make the downtown area a more walkable, social and vibrant district.  Art will also be used to enhance historical features and provide education on their significance in the Cardiff community. 

COMPLETED CULTURAL ARTS PROJECTS

• Shanty Mural

• SDGE Utility of Art Project

• "Evening Gold" Mural

CURRENT PROJECTS

• Curated Artist List

• Cardiff-by-the-Sea Sidewalk Stamp

• SDG&E Utility of Art Box Painting

• Opportunities for Art Presentation 

Are you a local artist?  Do you want to contribute to the art scene in Cardiff-by-the Sea? We’d love to get to know you!

Farmers Market Marketing Committee

The Farmers Market Marketing Committee is dedicated to enhancing the visibility and growth of the weekly farmers market. The committee collaborates on strategies to increase market attendance, supports staff in executing social media and print media campaigns, and continually assesses the market’s current status to drive future success.

RESPONSIBILITIES

• Discuss the current status and performance of the farmers market

• Develop ideas and strategies for market growth and increased visibility

• Support staff with the direction and execution of social media campaigns

• Provide input and assistance with print media marketing opportunities

TYPICAL ACTIVITIES/PROJECTS

• Brainstorming sessions to generate new marketing ideas and initiatives

• Review and analysis of current marketing efforts and their effectiveness

• Collaboration on social media content creation and scheduling

• Design and distribution of flyers, posters, and other print materials

• Engaging with the community to gather feedback and suggestions for improvement

COMMITTEE

• Chair:

• Members:

CURRENT PROJECTS

• Enhancing the social media presence of the farmers market

• Creating a comprehensive marketing plan for the upcoming season

• Developing new print media materials to promote the market within the community

Cardiff-by-the-Sea Town Council 

The Cardiff-by-the-Sea Town Council advocates on the behalf of Cardiff residents and strives to keep them informed, interested, and engaged in community matters. Formed in 1977, the Cardiff-by-the-Sea Town Council (CTC) included many of the founding leaders of Encinitas and worked closely with the Cardiff Chamber of Commerce. During the Chamber’s transition to Cardiff 101 Main Street, the idea of CTC becoming the residential element of Cardiff 101 was first discussed.  In July 2021, the board of directors of the CTC and Cardiff 101 met and agreed to transition CTC to be a committee of Cardiff 101.  This organizational merging provides a stronger advocate for both the residents and businesses of Cardiff.

Responsibilities of the Cardiff-by-the-Sea Town Council 

• Sponsoring and conducting mayoral and city council candidate forums

• Participating in community related Working Groups sponsored by the City of Encinitas

• Participating in Citizen Participation Program (CPP) and Workshop meetings sponsored by government entities (City, County, SANDAG, etc.)

• Engaging with and advocating on behalf of Cardiff residents  

Current Projects

• Working with City of Encinitas and Cardiff residents to determine the interest and viability of preserving Birmingham Drive sidewalk panels

• Advocating for pedestrian safety improvements at the Manchester Avenue and San Elijo Avenue intersection and safer trail connectivity to the San Elijo Lagoon trail system

Past Projects

• Represented Cardiff-by-the-Sea residents’ interest on various City of Encinitas working groups (such as Coastal Livability and Mobility WG)

• Worked on getting the nearby I-5 viewpoint cleaned up

• Donated 20 palm trees which were planted adjacent to the South Cardiff State Beach parking lot

• Established the flower boat at the SW corner of Chesterfield Drive and Highway 101

• Commissioned and installed the Cardiff-by-the-Sea sign at Birmingham Drive and MacKinnon Avenue

• Worked with CalTrans to install Cardiff-by-the-Sea signs on I-5

• Fought to keep our post office and 92007 zip code

• Worked to bring MiraCosta College to Cardiff

• Organized the “Own a Piece of the Walk” project to build the Birmingham Drive sidewalk.

• Worked to preserve the San Elijo Lagoon from development

Committee

• Chair: Rahul Deshpande

• Vice Chair: Kathleen Rooney

• Members:  Brisjon Latif, Joy Shepherd

Contact us at CardiffTownCouncil@cardiff101.com