17th Annual Cardiff Dog Days of Summer Sponsorship Proposal
Dogs + Love + Fun
Sunday, August 14, 2022
Encinitas Community Park
100+ Dog-related vendors, Rescue Groups, Pet Adoption Agencies, Dog Contests, Live Music, Libation Lounge, Food Trucks, and More!
Why Partner
Get Involved, Save a Pet:
Join a group of passionate, animal loving individuals focused on expanding care, love and finding homes for animals in need.
Network with over 100 businesses.
Get noticed in the media, amongst 8,000 participants, 50 volunteers and over 100+ vendors
Be recognized in the City of Encinitas and Cardiff-by-the-Sea
Be promoted in A Pets Life Magazine, Yelp, San Diego Magazine Ultimate Pet Guide, City of Encinitas, the Encinitas Advocate, the Coast News, and through local media channels
Expand your touch. The quality of the event and the number of participants continues to grow! You business will gain recognition for being a part of this unique event, the largest in North County!
Show support by giving to a charity. A portion of event proceeds are donated to Rancho Coastal Humane Society whose focus is rescue, shelter, adoptions and promoting humane ideals through education and community outreach.
All in all, you’ll have a doggone good time!
"While we celebrate the Cardiff Dog Days of Summer one day each year, every day is a great day to be a dog in Cardiff. Dogs are part of the family. We take them with us everywhere. They go with us in the car, at the park, or for a hike by the beach. In Cardiff, every day is a dog day." - Rancho Coastal Humane Society.
Participate in the Fun for Everyone:
Play your luck in drawings to win super swag gear from amazing local companies.
Indulge in savory food and drinks from local food trucks.
Try refreshing blends and brews served at the Libation Lounge provided by The Lost Abbey. The Libation Lounge will be located next to the food trucks and feature live music.
Be a lifesaver, adopt a dog! This is the hot spot to adopt. In 2021, 16 dogs were adopted on-site!
The City of Encinitas “Pet Health Expo” will be offering pet services including microchipping, licensing, vaccinations, and provided by San Diego Humane Society.
Enlist in Kamp Kanine’s challenging and fun agility course for pets and their companions next to the main stage.
Compete in one of the 8 Dog Contests! The 1st placed winners will receive an awesome goodie basket filled with dog food, treats, toys, and more!
This year we are planning something special for families who adopted a dog during the COVID pandemic.
Marketing and Promotions Expertise:
Cardiff 101 works with local media and develops marketing strategies that elevates Cardiff Dog Days of Summer and broaden the viewing audience.
A Pet’s Life Magazine advertising initiatives includes full page ad in the Summer issue, inclusion in print and web calendar, 1 email blast to 20,000+ digital subscribers and a web banner on A Pet’s Life Magazine website.
Yelp reach provides a weekly Sponsor Spot for the Dog Days Of Summer that reaches an estimated 335,000+ subscribers and 1 Instagram post for Dog Days reaching an estimated 10,100 followers.
Cardiff 101 generates a timed rollout for print, online PR , e-blasts and social media initiatives to generate awareness and participation.
Cardiff 101 social media reach of 10,000 + followers with a 85% engagement record ensures a powerful touch.
Dog Days media exposure will include a segments on KUSI morning news and KUSI Pet Patrol and features on both Fox 5 and CBS 8.
Cardiff 101 develops exclusive photo materials to gain exposure and notoriety with media and end consumers.
Our Experience and Who We Are
Cardiff 101 Main Street
Nonprofit community based organization.
Partners with the Cardiff-by-the-Sea community, the City of Encinitas and the County of San Diego to preserve and revitalize Cardiff-by-the-Sea.
Offers a wide variety of events annually that create a unique atmosphere for cardiff residents and visitors to explore the community and stimulate Cardiff’s economy.
City of Encinitas Parks, Recreation and Culture Department:
The City provides incredible places for quality recreation programs, classes, camps and sports leagues for people of all ages, interests and abilities, including pets!
At Cardiff Dog Days of Summer, the City will facilitate pet services on-site, including micro chipping, pet licensing, vaccinations and health screenings performed by the San Diego Humane Society.
Rancho Coastal Humane Society(RCHS):
A non-profit humane society that provides quality shelter care, adoption services, education programs and an animal safehouse program for survivors of domestic violence.
At the Cardiff Dog Days of Summer, RCHS will host “Rescue Row” that exhibits animals for adoption.
Cardiff 101 experience:
Cardiff 101 Exhibits strong community relations and public advocacy efforts that revitalizes the beach town
Cardiff delivers fun curated community events that bring businesses, family and friends together to develop lasting partnerships and a sense of place.
It is recognized as a trusted non-profit organization that is producing positive change for the Cardiff Community.
City of Encinitas Partnership equals Success:
The partnership and event success enables Cardiff 101 to grow and expand the events footprint.
It provides logistical support.
The City supplies marketing and promotional assistance including a half page featured event ad in the City’s Parks, Recreation and Culture brochure that is mailed to all 63,000 residents in Encinitas.
“This event is a classic Cardiff celebration. We love our pets in Encinitas! The 2017 event held for the first time at the Encinitas Community Park created an improved atmosphere for all. We’re thrilled to have such strong community involvement from Cardiff 101, which organizes this for the community’s benefit every year.” - City of Encinitas Mayor Catherine Blakespear
Partnership Opportunities:
Title Sponsorship $10,000
Sponsors name will be prominently featured as The “sponsor name here” Cardiff Dog Days of Summer for the 2022 year
Premier company logo placement as a Title Sponsor on the Cardiff 101 Main Street’s website and all event materials
Company logo sponsor to be included in Coast News Ad (Besides C101, City & RCHS)
Company logo displayed on event shuttle running from San Dieguito Academy Encinitas Community Park (Magnets to be provided by company)
Company Logo prominently displayed on photo frame for dog contestant photos
A blog post for July, August, and September featured on Cardiff 101 Main Street’s website and e-newsletter blast. (Content to be provided by Sponsor)
Banner placement at all key locations at the event including Main Stage, Rescue Row, Main Entrance, and the Libation Lounge (Banners to be provided by company)
Recognition on the main stage and opportunity to announce The Dog Contest winners on the mic. on the main stage.
Promotional event pop up or an announcement bar prominently displayed on Cardiff 101 Main Street’s Website.
Two boosted Cardiff 101 Main Street’s social media post
Six dedicated Instagram posts with links to Facebook and features in 2 Instagram stories
Two free 10X10 promotional booth spaces in a premier location with the ability to hand out promotional material and swag
Ten free drink tickets for the Libation Lounge
Best in Show $6,000
Premier company logo placement as a Best in Show sponsor on the Cardiff 101 Main Street’s website and all event materials
Company logo sponsor to be included in Coast News Ad (Besides C101, City & RCHS)
Company logo displayed on event shuttle running from San Dieguito Academy to Encinitas Community Park (Magnets to be provided by company)
Company Logo displayed on frame photo frame for dog contestant photos
A blog post featured on Cardiff 101 Main Street’s website and e-newsletter blast. (Content to be provided by Sponsor)
Banner placement at all key locations at the event including Main Stage, Rescue Row, Main Entrance, and the Libation Lounge (Banners to be provided by company)
Recognition on the main stage and opportunity to announce The Opportunity Drawing winners on the mic. on the main stage.
Link prominently displayed on Cardiff 101 Main Street’s Website
One boosted Cardiff 101 Main Street’s social media post
Four dedicated Instagram posts with links to Facebook
Two free 10X10 promotional booth spaces in a premier location with the ability to hand out promotional material and swag
Eight free drink tickets for the Libation Lounge
Puppy Love $3,000
Company logo displayed as a sponsor on website and on event materials
Banner placement at one key location at the event. Choose from Main Entrance or the Libation Lounge (Banner to be provided by the company)
Company link displayed on Cardiff 101 Main Street’s website
Two dedicated Instagram posts with links to Cardiff 101 Main Street’s Facebook page
One free 10X10 promotional booth space and the ability to hand out promotional material and swag
Four free drink tickets for the Libation Lounge
Furry Friend $1,000
Company logo displayed as a sponsor on website
One dedicated Instagram post with a link to Facebook.
One free promotional 10X10 booth space and the ability to hand out promotional material and swag
Two free drink tickets for the Libation Lounge
The deadline to be included in promotional materials is July 1st!
Got questions? Contact us at, director@cardiff101.com or communications@cardiff101.com