17th Annual Cardiff Dog Days of Summer Sponsorship Proposal

Dogs + Love + Fun

Sunday, August 14, 2022

Encinitas Community Park

100+ Dog-related vendors, Rescue Groups, Pet Adoption Agencies, Dog Contests, Live Music, Libation Lounge, Food Trucks, and More!

2022 Sponsorships are closed. Please check back for 2023 application information.



Why Partner

2021 Title Sponsor Pupologie participating in our popular dog contest!

Get Involved, Save a Pet:

  • Join a group of passionate, animal-loving individuals focused on expanding care, love, and finding homes for animals in need.

  • Network with over 100 businesses.

  • Get noticed in the media, amongst 8,000 participants, 50 volunteers, and over 100+ vendors

  • Be recognized in the City of Encinitas and Cardiff-by-the-Sea

  • Be promoted in A Pets Life Magazine, Yelp, San Diego Magazine Ultimate Pet Guide, City of Encinitas, the Encinitas Advocate, the Coast News, and through local media channels

  • Expand your touch. The quality of the event and the number of participants continues to grow! Your business will gain recognition for being a part of this unique event, the largest in North County!

  • Show support by giving to a charity.  A portion of event proceeds is donated to Rancho Coastal Humane Society whose focus is rescue, shelter, adoptions, and promoting humane ideals through education and community outreach.

  • All in all, you’ll have a doggone good time!

"While we celebrate the Cardiff Dog Days of Summer one day each year, every day is a great day to be a dog in Cardiff. Dogs are part of the family. We take them with us everywhere. They go with us in the car, at the park, or for a hike by the beach. In Cardiff, every day is a dog day." - Rancho Coastal Humane Society.

Participate in the Fun for Everyone:

  • Play your luck in drawings to win super swag gear from amazing local companies.

  • Indulge in savory food and drinks from local food trucks.

  • Try refreshing blends and brews served at the Libation Lounge provided by The Lost Abbey. The Libation Lounge will be located next to the food trucks and feature live music.

  • Be a lifesaver, adopt a dog! This is the hot spot to adopt. In 2021, 16 dogs were adopted on-site!

  • The City of Encinitas “Pet Health Expo” will be offering pet services including micro-chipping, licensing, vaccinations, and provided by San Diego Humane Society.

  • Enlist in Kamp Kanine’s challenging and fun agility course for pets and their companions next to the main stage.

  • Compete in one of the 9 Dog Contests! The 1st placed winners will receive an awesome goodie basket filled with dog food, treats, toys, and more!

  • This year we are planning something special for families who adopted a dog during the COVID pandemic.

 

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Marketing and Promotions Expertise:

  • Cardiff 101 works with local media and develops marketing strategies that elevate Cardiff Dog Days of Summer and broaden the viewing audience.

  • A Pet’s Life Magazine advertising initiatives include full-page ad in the Summer issue, inclusion in print and web calendar, 1 email blast to 20,000+ digital subscribers, and a web banner on A Pet’s Life Magazine website.

  • Yelp reach provides a weekly Sponsor Spot for the Dog Days Of Summer that reaches an estimated 335,000+ subscribers and 1 Instagram post for Dog Days reaches an estimated 10,100 followers.

  • Cardiff 101 generates a timed rollout for print, online PR , e-blasts, and social media initiatives to generate awareness and participation.

  • Cardiff 101 social media reach of 10,000 + followers with an 85% engagement record ensures a powerful touch.

  • Dog Days’ media exposure will include segments on KUSI morning news and KUSI Pet Patrol and features on Fox 5 and CBS 8.

  • Cardiff 101 develops exclusive photo materials to gain exposure and notoriety with media and end consumers.


Partnership Opportunities:

 

Best in Show $6,000

 
  • Premier company logo placement as a Best in Show sponsor on the Cardiff 101 Main Street’s website and all event materials

  • Company logo sponsor to be included in Coast News Ad (Besides C101, City & RCHS)

  • Company logo displayed on event shuttle running from San Dieguito Academy to Encinitas Community Park (Magnets to be provided by company)

  • Company Logo displayed on frame photo frame for dog contestant photos

  • A blog post featured on Cardiff 101 Main Street’s website and e-newsletter blast.  (Content to be provided by Sponsor)

  • Banner placement at all key locations at the event including Main Stage, Rescue Row, Main Entrance, and the Libation Lounge (Banners to be provided by company)

  • Recognition on the main stage and opportunity to announce The Opportunity Drawing winners on the mic on the main stage.

  • Link prominently displayed on Cardiff 101 Main Street’s Website

  • One boosted Cardiff 101 Main Street’s social media post

  • Four dedicated Instagram posts with links to Facebook

  • Two free 10X10 promotional booth spaces in a premier location with the ability to hand out promotional material and swag

  • Eight free drink tickets for the Libation Lounge

Puppy Love $3,000

  • Company logo displayed as a sponsor on website and on event materials

  • Banner placement at one key location at the event. Choose from Main Entrance or the Libation Lounge (Banner to be provided by the company)

  • Company link displayed on Cardiff 101 Main Street’s website

  • Two dedicated Instagram posts with links to Cardiff 101 Main Street’s Facebook page

  • One free 10X10 promotional booth space and the ability to hand out promotional material and swag

  • Four free drink tickets for the Libation Lounge

Furry Friend $1,000

  • Company logo displayed as a sponsor on website

  • One dedicated Instagram post with a link to Facebook.

  • One free promotional 10X10 booth space and the ability to hand out promotional material and swag

  • Two free drink tickets for the Libation Lounge

The deadline to be included in promotional materials is July 1st!


Our Experience and Who We Are

 

Cardiff 101 experience:

  • Cardiff 101 Exhibits strong community relations and public advocacy efforts that revitalize the beach town

  • Cardiff delivers fun curated community events that bring businesses, family, and friends together to develop lasting partnerships and a sense of place.

  • It is recognized as a trusted non-profit organization producing positive change for the Cardiff Community.

 

City of Encinitas Partnership equals Success:

  • The partnership and event success enables Cardiff 101 to grow and expand the event's footprint.

  • It provides logistical support.

  • The City supplies marketing and promotional assistance, including a half-page, featured event ad in the City's Parks, Recreation, and Culture brochure that is mailed to all 63,000 residents in Encinitas.

“This event is a classic Cardiff celebration. We love our pets in Encinitas! The 2017 event held for the first time at the Encinitas Community Park created an improved atmosphere for all. We’re thrilled to have such strong community involvement from Cardiff 101, which organizes this for the community’s benefit every year.” - City of Encinitas Mayor Catherine Blakespear

 

Got questions? Contact us at, director@cardiff101.com or hello@cardiff101.com

Cardiff 101 Main Street

  • Non­profit community based organization.

  • Partners with the Cardiff-by-the-Sea community, the City of Encinitas and the County of San Diego to preserve and revitalize Cardiff-by-the-Sea.

  • Offers a wide variety of events annually that create a unique atmosphere for cardiff residents and visitors to explore the community and stimulate Cardiff’s economy.

City of Encinitas Parks, Recreation and Culture Department:

  • The City provides incredible places for quality recreation programs, classes, camps and sports leagues for people of all ages, interests and abilities, including pets!

  • At Cardiff Dog Days of Summer, the City will facilitate pet services on-site, including micro chipping, pet licensing, vaccinations and health screenings performed by the San Diego Humane Society.  

Rancho Coastal Humane Society(RCHS):

  • A non-profit humane society that provides quality shelter care, adoption services, education programs and an animal safehouse program for survivors of domestic violence.

  • At the Cardiff Dog Days of Summer, RCHS will host “Rescue Row” that exhibits animals for adoption.